You Dickhead, Stop Losing Revenue.
Start Banking It.
Right, let's be honest. If your sales team is "nearly" hitting target, your lead gen agency is forever "testing", and your last hire did a runner inside 90 days, you haven't got a sales problem. You've got a system problem. ROS is the fix. Built by an operator. Run by operators. Paid on results, not on PowerPoint.
No sales pitch. No PDF download. 30 minutes. Real numbers. Tea optional.
A Note From Alex
"I spent 20 years carrying the bag.
Now I build the bag for you."
Right, quick introduction. I'm not a SaaS founder. I'm not a "growth guru" with a podcast and a ring light. I'm a sales bloke from London. Twenty years on the phones, in boardrooms from Shoreditch to Singapore, on more delayed trains out of Euston than I care to count. I've flogged software, services, industrial kit and a couple of things I'd rather my mum didn't read about.
I built ROS because I got fed up. Properly fed up. Watching good SME owners hand £20K a month to a "lead gen agency", another £15K to a "training consultant", another £8K to a recruiter, and limp into Q4 down on revenue and up on antacids.
That isn't a strategy. That's a slow-motion mugging, conducted politely, over Zoom, with quarterly reviews.
So here's the deal. When you sign up, I personally onboard you. Not a "customer success rep". Not a chatbot pretending to care. Me. We sit down, pull your funnel to bits, rebuild it on ROS, and we don't see the upside until you do.
That's the whole pitch. Either it's your sort of conversation, or it isn't. No hard feelings.
The Brutal Truth
You're not running a sales engine.
You're running a leaky bucket.
Five suppliers. Five invoices. Zero accountability. Ring any bells?
Your lead gen agency is forever 'testing'
Six months in, the only thing they've proven is they can invoice on time and use the word 'iterating' with a straight face.
You're paying recruiters £15K to send you ghosts
Three 'A-players' in. Two did a runner by month four. The third never quite mastered the phone.
Your sales training was a PDF and a Zoom call
Your reps had forgotten 80% of it by Friday. The other 20% they never used because the slides were knackered.
Your CRM is a £40K spreadsheet in fancy dress
Nobody fills it in. The data's a shambles. You're making decisions on vibes and hope.
Nobody actually owns the revenue number
Marketing blames sales. Sales blames marketing. You sit in the middle, eating the loss and the biscuits.
And here's the bit nobody tells you: not one of those suppliers loses a penny when you do.
Read This Before You Book
Who ROS Is For.
And Who It Absolutely Isn't.
If you're in the left column, we should talk. If you're in the right, save us both the half hour.
This Is For You If
- You run an SME doing £1M-£20M and you know there's another £2M sat in the funnel you can't quite get to
- You've had it up to here with agencies, consultants and 'fractional' anyones
- You'd rather have one accountable partner than five suppliers blaming each other on a Teams call
- You believe people should get paid when they deliver, not when they invoice
Give This A Miss If
- You want a CRM you can log into and tinker with on a Sunday
- You're after the cheapest quote in the room (we will not be it)
- You think sales is about 'brand awareness' and 'thought leadership posts'
- You're not actually willing to fire the supplier who's been quietly fleecing you for two years
The Fix
One System. One Team.
One Number.
We rip out the five suppliers. We replace them with one closed-loop revenue engine. Then we run it for you, and we don't see the upside until you do.
What You Get
Eight Moving Parts.
One Engine.
Lead Gen That Actually Sells
Multi-channel acquisition, measured one way: cost per qualified meeting. No vanity metrics, no fairy dust.
Recruitment Without The Roulette
We source and screen sales talent against YOUR ICP - not a generic LinkedIn keyword search.
Video Screening, Scored
Standardised video interviews graded on confidence, comms and closing instinct. You see the tape, no smoke and mirrors.
Hire In Days, Not Quarters
Shortlist lands in your inbox. Approve, reject or grill them. Decision in one click, not one quarter.
Training Built On YOUR Product
Scripts, objections, frameworks, written for what you actually sell. Not the usual recycled 'SPIN 101' waffle.
Reps Deployed Into Your Stack
Live in your CRM, on your calls, hitting your number. Managed ramp, not 'best of luck out there, son'.
KPIs That Hold People Accountable
Every activity. Every pipeline stage. Every pound. Tracked at rep and client level. No hiding.
A Loop That Gets Sharper Every Week
What worked feeds the next sprint. What didn't, gets binned. That's the game. That's the lot.
The Before & After
What Actually Changes
Within 90 Days.
Composite numbers from the last 14 SME engagements. Your mileage may vary. But not by much.
How We Start
Prove It Works.
Then Pour Fuel On It.
We don't take a wild swing on day one. We pick one or two acquisition channels, hire one rep, build the playbook and run weekly war-room calls. When the numbers come in, and they will, we scale. Not a moment before.
No 12-month "transformation roadmaps". No PowerPoint pantomime. Just revenue.
The 90-Day
No-Nonsense
Guarantee
Our Side Of The Deal
If We Don't Move The Needle In 90 Days,
You Don't Pay The Next Quarter.
Inside 90 days we will: stand up your acquisition channel, hire and ramp your first rep, install ROS into your CRM, and produce a weekly scorecard a 12-year-old could read. If at the 90-day review we haven't hit the agreed leading indicators, the next quarter's retainer is on us. No small print. No lawyers in the loop. Handshake.
Try getting that out of your current lead-gen agency. We'll wait.
The Team You Hire
A Full Revenue Function.
On Day One.
Five specialists. One mission. Alex runs the room.
Growth & Funnel Architect
Sarah Chen
Builds and orchestrates outbound and paid acquisition engines.
Recruitment & Talent Systems Specialist
Marcus Wells
Sources, screens and benchmarks sales talent at scale.
Sales Enablement & Training Lead
Priya Anand
Designs product-specific training and certification paths.
Systems & Automation Engineer
Tomás Vega
Wires CRM, reporting and feedback-loop automation.
Account Director
Eva Mortensen
Owns weekly optimisation calls and revenue accountability.
The Deal
We Don't Win
Until You Do.
Three components. One aligned model. Nobody held hostage.
Setup Fee
From £12K
One off. We pull your funnel to bits, rebuild it, wire your CRM, write your scripts and stand up your hiring pipeline. Two weeks. Sorted.
Monthly Retainer
From £6K/mo
We run the thing. Your acquisition channels, your recruitment, your training, your weekly war room. You stop herding five suppliers. You manage one number.
Performance Upside
% of new ARR
Here's the bit most consultants would rather chew their own arm off than agree to: we only win if YOU win. Skin in the game. Aligned. Full stop.
Things You're Probably Thinking
Right - Let's Get The Objections
Out Of The Way.
"We've tried agencies before. They were rubbish."
Course they were. They were agencies. They got paid whether the phone rang or not. We're an operator with skin in the game. If your pipeline doesn't grow, we don't get the upside. Simple as that.
"Aren't you just an expensive recruiter with a CRM bolted on?"
No. A recruiter sends you CVs and disappears. We hire the rep, train them on your product, plug them into your CRM, run their weekly numbers, and replace them at our cost if they flop in 90 days. Try buying that down the road.
"My sales director won't like this."
If your sales director is any good, they'll love it: we hand them a working machine and clean data. If they hate it, that tells you something important you probably already suspected.
"How is this different from hiring a VP of Sales?"
A VP costs £180K + bonus + equity, takes nine months to find, and brings opinions, not a system. ROS is plug-in revenue infrastructure delivered by a team, for a fraction of the cost, starting next Monday.
"We're not ready yet. We need to sort a few things first."
With respect, you've been 'not ready yet' for two years and revenue's flat. Sorting it IS the conversation. Book the 30 minutes. If we're wrong for you, we'll say so on the call and you'll have spent half an hour for free.
We Take On 4 New Clients Per Quarter.
Q1 Has 2 Seats Left.
This isn't fake urgency to flog you a Black Friday discount. Alex runs every onboarding personally. There are only so many Mondays in a quarter, and he refuses to half-arse it. When the seats go, they go.
You've Read This Far.
You Already Know.
Either you crack on doing what you're doing, and next December looks suspiciously like last December, or you spend 30 minutes on the phone with me and we have a proper look at your actual numbers together.
No pitch. No deck. No follow-up "nurture sequence". Just a proper conversation, and probably a cup of tea. - Alex, London
Limited to 4 new clients per quarter. We're not a software company, we're an operator.
P.S. Look - the truth is most people who read this far still won't book the call.
They'll send it to their sales director, faff about for six weeks, sign with another agency that promises the world, and ring me in March going "you were right, mate." That's fine. I'll still pick up. But the ones who book the call this week? Those are the ones I'll be standing next to on the dance floor at Christmas, knackered, grinning, having had their best year on record.
Be one of those.