Feedback Loop Optimisation
How performance data improves every stage of the engine.
Step 1
Performance Data
Step 2
Insights
Step 3
Recommendations
Step 4
System Updates
Loop runs weekly. Every insight feeds the next sprint of targeting, training and execution.
Lead Targeting
DACH CFO segment converts 2.1x better than UK CFOs
Action: Reallocate 30% LinkedIn budget to DACH
Campaign Messaging
ROI-led subject lines outperform feature-led by 41%
Action: Refresh outbound templates for Atlas
Candidate Filtering
Candidates scoring 8.5+ on communication close 3x faster
Action: Raise screening floor to 8.0 communication
Sales Training
Reps completing Objection Handling close 22% more
Action: Make module mandatory pre-deployment
Sales Scripts
Discovery-led openers double meeting acceptance
Action: Roll out new opener across all SDRs
CRM Process
Stage 'Proposal Sent' avg 14d - bottleneck
Action: Add auto-follow-up at day 4 and day 9